📍 3 The Valley Shopping Village, Team Valley, Gateshead NE11 0EN 🕘 Mon–Thu 9.00am–5.00pm  ·  📞 0191 5111 878
★★★★★ 5.0 on Google
✓ HCPC registered
✓ Almost 12 years' experience
✓ Clinic + home visits across the North East

Independent Hearing Aid Specialists

We're fully independent — we supply and fit hearing aids from every major manufacturer, finding the right aid for your hearing, lifestyle and budget. From £700 per aid.

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Fully independent

All manufacturers. Honest advice.

Unlike chains tied to a single brand, we are completely independent. We supply and fit hearing aids from all leading manufacturers — including Starkey, Phonak, Oticon, Signia, Widex and ReSound — so our only loyalty is to your hearing.

Find your style

From completely invisible to powerful behind-the-ear — RIC is today's most popular choice.

Invisible (IIC) hearing aid

Invisible (IIC)

The smallest custom aid, sitting deep in the canal near the second bend — virtually invisible.

Best for: mild to moderate loss.

PROS

  • Invisible when worn
  • Natural sound using your ear's own shape
  • Nothing sits behind the ear

CONS

  • Very small to handle and clean
  • Shorter battery life
  • Limited Bluetooth and features; not for severe loss
Completely-In-Canal (CIC) hearing aid

Completely-In-Canal (CIC)

Sits right inside the canal — only a tiny removal cord shows.

Best for: mild to moderate loss.

PROS

  • Very discreet
  • Comfortable, natural sound
  • Custom-made to your ear

CONS

  • Small batteries, few manual controls
  • Fiddly if dexterity is limited
  • Few wireless features
In-The-Canal (ITC) hearing aid

In-The-Canal (ITC)

Custom-made to fill part of the canal and outer ear — a little larger than CIC.

Best for: mild to moderate loss.

PROS

  • Discreet but easier to handle than CIC
  • Room for directional mics and volume control
  • Longer battery life than CIC

CONS

  • Slightly more visible
  • Still small for very limited dexterity
  • Not ideal for severe loss
In-The-Ear (ITE) hearing aid

In-The-Ear (ITE)

A custom shell that fills the outer ear — larger, so easier to use.

Best for: mild to severe loss.

PROS

  • Easy to insert and handle
  • Longer battery life
  • Room for Bluetooth and bigger controls

CONS

  • More visible
  • Can pick up wind noise
  • May feel 'plugged' for some
Starkey Omega Receiver-In-Canal (RIC) hearing aid

Receiver-In-Canal (RIC)

★ MOST POPULAR

A tiny unit behind the ear with a near-invisible wire to a receiver in the canal — today's most popular style.

Best for: nearly all losses, mild to severe. Great for first-time wearers.

PROS

  • Discreet and lightweight
  • Excellent, natural sound
  • Rechargeable and Bluetooth options

CONS

  • Receiver/wire may need occasional replacing
  • Small parts to handle
Behind-The-Ear (BTE) hearing aid

Behind-The-Ear (BTE)

All the electronics sit behind the ear, with a tube to an earpiece — the most robust style.

Best for: all losses, including severe to profound.

PROS

  • Most powerful
  • Durable and easy to handle
  • Long battery life — good for limited dexterity

CONS

  • The most visible style
  • Can catch wind noise
  • Earpiece may feel occluding

The brands we fit

Starkey is our main brand — but as an independent clinic we fit other leading makers too, so your choice is based on your hearing, not a sales target.

Our main brand
Starkey hearing aids

Starkey Omega AI

Starkey's flagship — the latest AI sound processing, health features and connectivity, in a discreet, comfortable design.

  • ✔ DNN 360 AI for clearer speech in background noise
  • ✔ Up to 51 hours per charge (RIC) with fast StarLink charging
  • ✔ Bluetooth LE Audio & Auracast — stream calls, music & TV
  • ✔ Hands-free calls on iPhone and select Android phones
  • ✔ Activity tracking, fall alerts & health monitoring
  • ✔ Pro 10 HydroShield — IP68 water- and dust-resistant

Flagship vs previous generation

Omega AI
current flagship
Edge AI
previous generation
ChipDNN 360 — around 19.6% clearer speech vs Edge AIG2 Neuro Processor (deep neural network)
Speech in noiseBest in complex, multi-talker environmentsExcellent — ideal for quieter settings
DurabilityPro 10 HydroShield — up to 10× longer real-world lifePro 8 coating
BatteryUp to 51 hoursUp to 51 hours
ConnectivityBluetooth LE Audio & Auracast-readyBluetooth LE Audio & Auracast-ready
Best forThe toughest noise & fullest health trackingExcellent everyday value
Phonak Audéo Infinio hearing aids

Phonak Audéo Infinio

Renowned for connectivity and understanding speech in noise. We also fit Phonak's latest Audéo Infinio range.

  • ✔ AutoSense OS 7.0 — adjusts automatically to your surroundings
  • ✔ Universal Bluetooth to virtually any phone, TV & device
  • ✔ Up to 56 hours per charge; 15-minute quick top-up
  • ✔ AI-driven speech separation in noise (Sphere model)
  • ✔ Hands-free calls and Tap control for Siri/Google
  • ✔ Roger compatibility for the most difficult listening situations

Flagship vs previous generation

Audéo Infinio
current flagship
Audéo Lumity
previous generation
ChipDual-chip with dedicated DEEPSONIC AI (trained on 22M sounds)Single ERA chip
Speech in noiseAI speech separation — up to around 10 dB clearerAutoSense OS 5.0 (no dedicated AI chip)
BluetoothBluetooth 5.3 — longer, more stable rangeBluetooth 4.2
Best forThe toughest, noisiest situationsGreat everyday hearing at a lower price
Oticon Intent hearing aids

Oticon Intent

Known for a natural, brain-friendly sound. We also fit Oticon's latest Intent range.

  • ✔ Deep Neural Network (DNN 2.0) trained on millions of real sounds
  • ✔ 4D sensor technology — adapts to your movement & environment
  • ✔ BrainHearing approach for a full, natural sound scene
  • ✔ Bluetooth LE Audio streaming (iPhone & Android 14+)
  • ✔ Rechargeable — up to around 20 hours; 30-min charge ≈ 8 hours
  • ✔ Oticon's smallest receiver-in-canal design to date

Flagship vs previous generation

Intent
current flagship
Real
previous generation
ChipSirius chip, DNN 2.0 & MoreSound Intelligence 3.0DNN with MoreSound Intelligence 2.0
4D sensorsYes — adapts to your movement & surroundingsNo
Speech in noiseAbout 1–5 dB clearer; up to 12 dB noise suppressionStrong, but without 4D adaptation
BatteryRechargeableRechargeable or disposable battery options
Best forNewest tech & active lifestylesExcellent performance at a lower price

Features and availability vary by model and may change — we'll talk you through the best option for your hearing and budget at your appointment.

Hearing aid pricing

Transparent pricing, honest advice — never a pushy sale.

RangeFrom (per aid)Warranty & service
Bronze£7002-year warranty
Silver£1,3005-year warranty + complimentary service plan
Gold£1,8005-year warranty + complimentary service plan
Platinum£2,000+5-year warranty + complimentary service plan

Silver, Gold and Platinum include a 5-year warranty and a complimentary service plan; Bronze includes a 2-year warranty. Every fitting includes a full hearing assessment and aftercare. Service £25 · repairs from £200 for most makes and models, parts permitting (excludes NHS aids).

Unsure about your hearing? Find out in 4 minutes.

Try our free online hearing check from home — or call us to book a full assessment at our Team Valley clinic.

Try our free online hearing check Call 0191 5111 878