We're fully independent — we supply and fit hearing aids from every major manufacturer, finding the right aid for your hearing, lifestyle and budget. From £700 per aid.
Unlike chains tied to a single brand, we are completely independent. We supply and fit hearing aids from all leading manufacturers — including Starkey, Phonak, Oticon, Signia, Widex and ReSound — so our only loyalty is to your hearing.
Find your style
From completely invisible to powerful behind-the-ear — RIC is today's most popular choice.
Invisible (IIC)
The smallest custom aid, sitting deep in the canal near the second bend — virtually invisible.
Best for: mild to moderate loss.
PROS
Invisible when worn
Natural sound using your ear's own shape
Nothing sits behind the ear
CONS
Very small to handle and clean
Shorter battery life
Limited Bluetooth and features; not for severe loss
Completely-In-Canal (CIC)
Sits right inside the canal — only a tiny removal cord shows.
Best for: mild to moderate loss.
PROS
Very discreet
Comfortable, natural sound
Custom-made to your ear
CONS
Small batteries, few manual controls
Fiddly if dexterity is limited
Few wireless features
In-The-Canal (ITC)
Custom-made to fill part of the canal and outer ear — a little larger than CIC.
Best for: mild to moderate loss.
PROS
Discreet but easier to handle than CIC
Room for directional mics and volume control
Longer battery life than CIC
CONS
Slightly more visible
Still small for very limited dexterity
Not ideal for severe loss
In-The-Ear (ITE)
A custom shell that fills the outer ear — larger, so easier to use.
Best for: mild to severe loss.
PROS
Easy to insert and handle
Longer battery life
Room for Bluetooth and bigger controls
CONS
More visible
Can pick up wind noise
May feel 'plugged' for some
Receiver-In-Canal (RIC)
★ MOST POPULAR
A tiny unit behind the ear with a near-invisible wire to a receiver in the canal — today's most popular style.
Best for: nearly all losses, mild to severe. Great for first-time wearers.
PROS
Discreet and lightweight
Excellent, natural sound
Rechargeable and Bluetooth options
CONS
Receiver/wire may need occasional replacing
Small parts to handle
Behind-The-Ear (BTE)
All the electronics sit behind the ear, with a tube to an earpiece — the most robust style.
Best for: all losses, including severe to profound.
PROS
Most powerful
Durable and easy to handle
Long battery life — good for limited dexterity
CONS
The most visible style
Can catch wind noise
Earpiece may feel occluding
The brands we fit
Starkey is our main brand — but as an independent clinic we fit other leading makers too, so your choice is based on your hearing, not a sales target.
Our main brand
Starkey Omega AI
Starkey's flagship — the latest AI sound processing, health features and connectivity, in a discreet, comfortable design.
✔ DNN 360 AI for clearer speech in background noise
✔ Up to 51 hours per charge (RIC) with fast StarLink charging
✔ Bluetooth LE Audio & Auracast — stream calls, music & TV
✔ Hands-free calls on iPhone and select Android phones
✔ Activity tracking, fall alerts & health monitoring
✔ Pro 10 HydroShield — IP68 water- and dust-resistant
Flagship vs previous generation
Omega AI current flagship
Edge AI previous generation
Chip
DNN 360 — around 19.6% clearer speech vs Edge AI
G2 Neuro Processor (deep neural network)
Speech in noise
Best in complex, multi-talker environments
Excellent — ideal for quieter settings
Durability
Pro 10 HydroShield — up to 10× longer real-world life
Pro 8 coating
Battery
Up to 51 hours
Up to 51 hours
Connectivity
Bluetooth LE Audio & Auracast-ready
Bluetooth LE Audio & Auracast-ready
Best for
The toughest noise & fullest health tracking
Excellent everyday value
Phonak Audéo Infinio
Renowned for connectivity and understanding speech in noise. We also fit Phonak's latest Audéo Infinio range.
✔ AutoSense OS 7.0 — adjusts automatically to your surroundings
✔ Universal Bluetooth to virtually any phone, TV & device
✔ Up to 56 hours per charge; 15-minute quick top-up
✔ AI-driven speech separation in noise (Sphere model)
✔ Hands-free calls and Tap control for Siri/Google
✔ Roger compatibility for the most difficult listening situations
Flagship vs previous generation
Audéo Infinio current flagship
Audéo Lumity previous generation
Chip
Dual-chip with dedicated DEEPSONIC AI (trained on 22M sounds)
Single ERA chip
Speech in noise
AI speech separation — up to around 10 dB clearer
AutoSense OS 5.0 (no dedicated AI chip)
Bluetooth
Bluetooth 5.3 — longer, more stable range
Bluetooth 4.2
Best for
The toughest, noisiest situations
Great everyday hearing at a lower price
Oticon Intent
Known for a natural, brain-friendly sound. We also fit Oticon's latest Intent range.
✔ Deep Neural Network (DNN 2.0) trained on millions of real sounds
✔ 4D sensor technology — adapts to your movement & environment
✔ BrainHearing approach for a full, natural sound scene
✔ Bluetooth LE Audio streaming (iPhone & Android 14+)
✔ Rechargeable — up to around 20 hours; 30-min charge ≈ 8 hours
✔ Oticon's smallest receiver-in-canal design to date
Flagship vs previous generation
Intent current flagship
Real previous generation
Chip
Sirius chip, DNN 2.0 & MoreSound Intelligence 3.0
DNN with MoreSound Intelligence 2.0
4D sensors
Yes — adapts to your movement & surroundings
No
Speech in noise
About 1–5 dB clearer; up to 12 dB noise suppression
Strong, but without 4D adaptation
Battery
Rechargeable
Rechargeable or disposable battery options
Best for
Newest tech & active lifestyles
Excellent performance at a lower price
Features and availability vary by model and may change — we'll talk you through the best option for your hearing and budget at your appointment.
Hearing aid pricing
Transparent pricing, honest advice — never a pushy sale.
Range
From (per aid)
Warranty & service
Bronze
£700
2-year warranty
Silver
£1,300
5-year warranty + complimentary service plan
Gold
£1,800
5-year warranty + complimentary service plan
Platinum
£2,000+
5-year warranty + complimentary service plan
Silver, Gold and Platinum include a 5-year warranty and a complimentary service plan; Bronze includes a 2-year warranty. Every fitting includes a full hearing assessment and aftercare. Service £25 · repairs from £200 for most makes and models, parts permitting (excludes NHS aids).
Unsure about your hearing? Find out in 4 minutes.
Try our free online hearing check from home — or call us to book a full assessment at our Team Valley clinic.